The Strategic Shift from CRM to CDP in Marketing

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2025-08-06 07:12:05 -

In the ever-changing world of digital marketing, brands are under constant pressure to improve personalization, unify customer data, and deliver seamless experiences across channels. This shift in expectation has driven a crucial evolution in marketing technology—from Customer Relationship Management (CRM) systems to Customer Data Platforms (CDPs). The transformation from CRM to CDP...

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