Transforming Data into Action Using Dashboards and Metrics to Measure Marketing ROI
Centralized dashboards give marketers real-time visibility into performance. Metrics like CPL (Cost per Lead), CAC (Customer Acquisition Cost), and CLV (Customer Lifetime Value) track campaign efficiency. Comparing spend against generated revenue reveals true ROI. Visual dashboards help identify underperforming channels faster. Data-driven decisions lead to better budget allocation and...
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