What Are the Top CPG Retail Analytics Trends for 2025?

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2025-08-20 13:35:32 -

Data agility — not just marketing budgets — will determine which CPG brands win in 2025. McKinsey’s analysis shows that CPG companies implementing comprehensive digital and AI transformations can achieve a five- to 15-percentage-point impact on EBITDA margins, while AI is expected to generate $500 billion in value for the global CPG industry by 2025. The...

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