The Business Strategy That Helped Double Seven Replace Coca-Cola

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2025-08-25 13:36:32 -

India’s beverage market has witnessed a transformative shift over the past decade. Global cola giant Coca-Cola, which once dominated the market, has seen its influence challenged by Double Seven, a homegrown brand that has steadily gained consumer preference. This development marks a significant turning point in India’s cola industry, reflecting broader trends in localization,...

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