Redefining Demand Generation: BANT Isn’t What BANT Was Anymore

أضاف وظيفة جديدة أخرى

2025-08-25 18:09:42 -

For decades, BANT—Budget, Authority, Need, and Timeline—has been the backbone of B2B lead qualification. Sales teams relied on it as a simple and efficient framework to determine whether a prospect was worth pursuing. However, the modern B2B landscape is more complex than ever, and BANT isn’t what BANT was. Traditional BANT criteria, while useful in certain contexts, may no...

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