Customer Experience Management: The Role of Voice of the Customer...

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2023-07-17 13:27:15 -

Customer Experience Management: The Role of Voice of the Customer in Driving Continuous Improvement

In Customer Experience Management CEM), the Voice of the Customer (VoC) plays a crucial role in driving continuous improvement. VoC refers to the collection and analysis of customer feedback and insights to understand their needs, preferences, and expectations. By leveraging the VoC, organizations can make data-driven decisions, identify areas for improvement, and deliver enhanced customer...

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