OTT Market: An Overview
OTT stands for over-the-top and refers to film and TV content provided via the internet directly to viewers, bypassing cable, broadcast and satellite platforms. Major OTT services include popular platforms like Netflix, Prime Video, Hulu, Disney+ Hotstar and Apple TV+.
The OTT market is projected to grow from USD 53.03 billion in 2023 to USD 171.49 billion by...
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