The Digital RevolutionThe digital age ushered in radical changes in how consumers discover, purchase and engage with brands. Makeup companies recognized packaging had to evolve to appeal in the online space. Videos and augmented reality enabled virtual trials of products. Packages incorporated QR codes linking to detailed product information online. See-through components allowed customers to...
English
Arabic
Français
Español
Português
Deutsch
Türkçe
Dutch
Italiano
Russian