The Impact of Celebrity Endorsements on Slot Machine Brands
Slot devices, ubiquitous in both land-based and on the web casinos, have an extended and storied record that dates back over a century. From their modest beginnings as technical devices with spinning reels and a lever to today's electronic marvels with immersive artwork and sound effects, slot products have developed significantly. Initially called "one-armed bandits" because of their lever...
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