What Is Choice-Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling?
One of the off shoots of Game Theory is ChoiceBasedConjointAnalysis (CBC), which is often used in Market Research to understand how people choose when presented with different product or service options. This in-turn helps businesses identify the more important features that drive consumer preferences and influence decision-making, and thereby impact sales and other key performance indicators....
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