Embedded Lending: Empowering Consumers with Financing Options at...

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2024-05-13 13:34:36 -

Embedded Lending: Empowering Consumers with Financing Options at their Fingertips

What is Embedded Lending? It refers to the practice of integrating lending options directly into the buying process on e-commerce marketplaces and platforms. The concept first emerged in the late 2000s as online shopping began to boom. Early adopters saw an opportunity to reduce friction in the consumer journey by offering financing solutions seamlessly alongside product listings. This allowed...

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