Understanding B2C CRM: How It Differs from B2B CRM Customer Relationship Management (CRM) has become a cornerstone of modern business strategy, enabling companies to build and nurture relationships with their customers. While CRM systems are widely used across various industries, the approach to CRM can differ significantly depending on whether the focus is on Business-to-Consumer (B2C) or Business-to-Business (B2B) interactions. In this blog...
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