Buckle up, marketers! The world of advertising technology, or AdTech, is on a tear. According to a recent report by MarketsandMarkets, the AdTech market is projected to balloon from a cool $579.4 billion in 2023 to a staggering $1.496.2 billion by 2030, boasting a compound annual growth rate (CAGR) of a whopping 14.5%.
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