The Role of Branding in Licensed Sports Merchandise Success
The global licensed sports merchandise market is poised for remarkable growth, with projections indicating a rise from $35.7 billion in 2022 to an impressive $63.7 billion by 2031. This robust expansion, at a compound annual growth rate (CAGR) of 6.0%, underscores the increasing demand for sports-related apparel and accessories, fueled by the popularity of professional and collegiate sports...
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