The Rise and Rise of Stussy: An In-Depth Look at Its Success Stussy began in the early 1980s as a small operation by Shawn Stussy, a surfboard shaper from Laguna Beach, California. https://sstussy.store/ Initially, Stussy’s foray into fashion was a side project to promote his surfboards. He began adding his signature, a graffiti-inspired logo, to T-shirts and hats, which quickly caught the attention of the local surfing community. What...
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