Usman Baig: Capturing the Essence of Authentic Attar in Pakistan The world of fragrances has always been rich and diverse, but few artisans manage to truly capture the soul of a culture in a bottle. Usman Baig, a master of attar perfume craftsmanship from Pakistan, has accomplished just that. With a mission to preserve the authenticity of traditional attar, Baig has dedicated his life to creating fragrances that resonate deeply with nature and spirituality....