Top, Middle, and Bottom of the Funnel: A Sales Funnel Explained A sales funnel is a visual representation of the customer journey, from initial awareness to final purchase. It’s a crucial tool for businesses to understand and optimize their sales process. The funnel is typically divided into three stages:
1. Top of the Funnel (TOFU)
The top of the funnel is where potential customers first encounter your brand. At this stage, they may not be aware...
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