𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗛𝗼𝗹𝗱𝘀 𝗳𝗼𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝘁𝗮𝗶𝗹

Electronic commerce or E-commerce has changed the landscape of interaction between buyers and sellers. Increased usage of internet and smart-phones, improved mode of online payments and better demographic segmentation has given rise to a market which has grown to reach USD 3.5 trillion sales globally. The digital revolution has altered the way companies connect with their customers, providing unique opportunities to both big as well as small businesses. Retailers are expanding their commercial activities digitally not only to increase sales but also for the purpose of brand management.