𝗧𝗼𝗽 𝟱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗕𝗶𝗴 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗲𝗺𝗶𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗼𝗿 𝗮𝗻𝗱 𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆

Big data analytics refers to the application of advanced analytics techniques against very large and diverse data sets, including structured, semi-structured, and unstructured data collected from different sources. Big data analysis allows analysts, researchers, and business owners to make faster and more informed decisions using data. Advanced analytics techniques such as text analytics, data mining, predictive analytics, machine learning, statistics, and natural language processing are used by the corporate sector for extracting useful insights from unexplored data sources.