Digital Transformation in Consumer Research: Opportunities and...

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2025-02-05 13:53:02 -

Digital Transformation in Consumer Research: Opportunities and Challenges

Digital transformation has reshaped the consumer research landscape, introducing new opportunities and challenges for businesses. Technologies such as big data, AI, and social media analytics have revolutionized how businesses gather and analyze consumer data. In this article, we will explore the opportunities and challenges of digital transformation in consumer research....

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