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The smart home market in Italy is experiencing rapid expansion, driven by growing consumer awareness and continuous technological advancements. As consumers become more knowledgeable about the benefits of smart homes—such as convenience, energy efficiency, and enhanced security—the demand for smart devices has surged. Additionally, advancements in technology have made these solutions more sophisticated, user-friendly, and accessible, appealing to a wider audience. Local Italian companies, known for their expertise in robotics and automation, are leading the development of innovative smart home devices. However, security risks, including vulnerabilities in interconnected systems like thermostats and cameras, remain a significant challenge, with hackers exploiting weak security measures. Despite this, the market continues to grow, as innovation works to address these concerns.