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The flourishing e-commerce market in France is a key factor in the growth of the digital marketplace sector. With more consumers embracing online shopping, there is an increasing demand for centralized platforms that offer a variety of products and services. This demand is supported by the broader e-commerce industry, which saw a significant increase in value in 2023. As businesses capitalize on these opportunities, digital marketplaces continue to expand their reach. However, concerns about privacy and financial risks remain significant barriers, as consumer trust is crucial for further growth. Cybersecurity issues, such as data breaches and fraud, pose ongoing threats that can tarnish the reputation of digital platforms and reduce participation in online shopping.