????????????? ???????? ????? ???????? ?????????? ??? ?????? ?????????

In the Netherlands, technological advancements, especially from key players like Metro Markets, are accelerating the digital marketplace sector. Metro's introduction of an online platform for restaurateurs marks a significant move toward enhancing visibility and accessibility for businesses, which is driving increased consumer engagement in digital platforms. However, the market faces challenges due to cybersecurity threats, which undermine consumer trust in online platforms. Data breaches and fraud risk further reducing consumer participation, limiting growth. On the positive side, the integration of augmented reality (AR) and virtual reality (VR) technologies offers a promising opportunity for online marketplaces to enhance shopping experiences, increase user engagement, and foster brand loyalty, ultimately stimulating sales.