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John Martech agrega un archivo Other
2024-09-20 07:34:07 -

AI Washing: Drying, Folding Up, and Putting Away This Threat to the Growth of AI
Artificial intelligence has already had a positive effect on several industries, but unfortunately, this popularity and success have caused some wrongdoers to attempt to capitalize on the AI boom in unethical and illegitimate ways. One such practice is known as “AI washing,” and it is arguably one of the biggest threats to the continued growth of AI. AI washing is most easily...

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John Martech agrega un archivo Other
2024-09-26 06:45:38 -

Combating Deepfakes: The Responsibility of Social Media Platforms
There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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John Martech agrega un archivo Other
2024-09-20 07:33:51 -

Data Governance 2.0: How Metadata-Driven Data Fabric Ensures Compliance and Security
Companies are dealing with overwhelming amounts of data, and this data must be governed, compliant, and secure, especially when working in the financial, healthcare, and insurance sectors. As the complexity of data environments increases, traditional data governance approaches largely fail to address these challenges adequately and lead to the emergence of what many researchers refer to as Data...

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John Martech agrega un archivo Other
2024-10-03 07:19:41 -

Data Strategy: Leveraging Data as a Competitive Advantage
In today’s fast-paced business landscape, data is not just an asset; it’s a cornerstone of strategic decision-making. For B2B companies, leveraging data effectively can create significant competitive advantages, enabling them to understand their customers better, streamline operations, and drive innovation. This article explores the importance of a robust data strategy and how...

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John Martech agrega un archivo Other
2024-10-28 06:48:55 -

Digital Biomarkers & AI/ML: Pioneering the Future of Healthcare
The healthcare sector is undergoing rapid transformation, driven by a deeper understanding of patient needs and the adoption of cutting-edge technologies. At the forefront of this evolution are digital biomarkers and AI/ML, which serve as critical enablers of next-generation healthcare solutions. This paper examines the historical development, impact, and future trajectory of these technologies...

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John Martech agrega un archivo Other
2024-10-07 06:59:55 -

Editor’s Pick: Top Cybersecurity Articles in 2024
In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...

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John Martech agrega un archivo Other
2024-09-09 06:37:09 -

Five Tools That Boost Event-Driven API Management in 2024
In this fast-paced digital world, organizations are relying on event-driven architecture (EDA) that facilitates real-time responses, flexibility, and scalability in their business systems. To understand EDA is a software design practice that structures a system’s segments to respond to, produce, and process events. For instance, any event creates a significant change in state within a...

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John Martech agrega un archivo Other
2024-11-04 07:38:45 -

Fuse the Power of AI and Data Management to Unlock Business Value
Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest...

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John Martech agrega un archivo Other
2024-10-21 06:32:23 -

Graph RAG Takes the Lead: Exploring Its Structure and Advantages
Generative AI – a technology wonder of modern times – has revolutionized our ability to create and innovate. It also promises to have a profound impact on every facet of our lives. Beyond the seemingly magical powers of ChatGPT, Bard, MidJourney, and others, the emergence of what’s known as RAG (Retrieval Augmented Generation) has opened the possibility of augmenting Large...

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John Martech agrega un archivo Other
2024-09-26 06:45:57 -

How AI avatars are transforming customer service in business
How AI avatars are transforming customer service in business What hasn’t AI transformed? Many business fields have evolved in recent years thanks to the tools that Artificial Intelligence has provided, one of them is customer service, through the use of AI avatars. This is a new way in which companies are interacting with their public, trying to be more efficient and sophisticated in...

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