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2024-06-17 14:02:46 -

Understanding the Evolution of U.S. Men's Underwear Market

Tighty Whities: A Brief History of Basic Boxers For much of the 20th century, the humble white brief or "tighty whitey" reigned supreme as the dominant style of men's underwear in America. Made from cotton and featuring an elastic waistband, the brief offered simplicity, durability and absorbency at an affordable price. This basic design had remained largely unchanged for decades and became...

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