Gamification: Applying Game Mechanics to Drive Engagement Gamification refers to the use of game design elements in non-game contexts to motivate and engage people. It leverages people's natural desires for achievement, status, empowerment and meaning. By incorporating game design principles like points, badges, leaderboards, challenges and narrative/storytelling, it motivates users and keeps them coming back.Points, Levels and Leaderboards One of the...
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