Consumer Genomics Industry: Understanding Genomics through Direct-to-Consumer Testing Direct-to-consumer genetic testing has seen tremendous growth over the past decade. Companies like AncestryDNA, 23andMe, and MyHeritage have enabled millions of people worldwide to learn more about their genetic makeup and ancestry. The drop in sequencing costs has made it possible for these tests to be offered directly to consumers for a fraction of what whole genome sequencing used to cost...
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