The Growth of Business Travel Business travel has seen tremendous growth in recent decades and become a major economic driver for many countries and cities around the world. According to the UNWTO, business tourism currently accounts for over 30% of global travel spending and this figure is projected to continue rising in the coming years. Some key reasons for its growth include globalization...
The meetings, incentives, conferences, and exhibitions (MICE) market involves the planning and coordination of corporate events, trade shows, product launches, meetings, seminars, training programs, incentives and rewards, and recognition events. MICE activities are important for business networking and knowledge sharing. They provide opportunities for targeted marketing and branding...