The Rise of Instant Noodles: How Cup Noodles Conquered the World Expansion into International Markets In the early 1970s, Nissin began exporting instant noodles globally. The products were an immediate success in countries like Hong Kong, Taiwan, Singapore and Malaysia due to their convenience and low price. In 1971, Nissin introduced Cup Noodles which could be prepared by just adding hot water to a Styrofoam cup containing noodles, flavoring and topping....
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