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2024-06-19 13:06:56 -

Partner Relationship Management Solution: Leveraging Partner Relationship Management for Maximized Channel Success

At the core of any channel program is the relationships built with partners. A vital first step in implementing a PRM solution is gaining clarity on current partnership dynamics. This includes auditioning partners on qualitative factors like cultural fit, shared values and long-term goals. It's also important to quantitatively assess aspects such as past performance, program compliances and ROI...

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