The Global Ott Content Market is Primed for Growth Amid Rising Smartphone Penetration The ott content market has evolved tremendously over the past decade owing to advancements in technology and rising smartphone penetration worldwide. Ott content or over-the-top media services refer to the delivery of audio, video, and other media streamed over the internet without the involvement of a multiple-system operator in the control or distribution of the content. With increasing...
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