What is the role of TikTok challenges in promoting a song on the platform? TikTok has become one of the most popular social media platforms in recent years, with a user base that is constantly growing. The platform is especially popular among younger generations, who use it to share short, lip-sync videos set to popular songs. This has led to a phenomenon known as TikTok song promotion, where songs can become viral hits overnight thanks to the widespread exposure they...
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