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2024-07-02 12:50:55 -

Understanding Account Based Marketing: Tactics for 2024 and Beyond

In the rapidly evolving landscape of digital marketing, Account Based Marketing (ABM) has emerged as a strategic approach that promises personalised engagement and targeted outreach to high-value accounts. As we step into 2024, the principles and practices of ABM are more relevant than ever, reshaping how businesses identify, engage, and convert their most valuable prospects. Understanding...

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