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John Martech added article Other
2024-11-15 07:17:23 -

2024’s AI Data Visualization Toolkit: Prepare Your Dashboards for 2025
As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster, more impactful decisions....

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John Martech added article Other
2024-09-20 07:34:07 -

AI Washing: Drying, Folding Up, and Putting Away This Threat to the Growth of AI
Artificial intelligence has already had a positive effect on several industries, but unfortunately, this popularity and success have caused some wrongdoers to attempt to capitalize on the AI boom in unethical and illegitimate ways. One such practice is known as “AI washing,” and it is arguably one of the biggest threats to the continued growth of AI. AI washing is most easily...

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John Martech added article Other
2024-09-26 06:45:38 -

Combating Deepfakes: The Responsibility of Social Media Platforms
There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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John Martech added article Other
2024-11-11 06:27:01 -

Contact Center: Make or Break for Your Brand
Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly impact...

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John Martech added article Other
2024-09-20 07:33:51 -

Data Governance 2.0: How Metadata-Driven Data Fabric Ensures Compliance and Security
Companies are dealing with overwhelming amounts of data, and this data must be governed, compliant, and secure, especially when working in the financial, healthcare, and insurance sectors. As the complexity of data environments increases, traditional data governance approaches largely fail to address these challenges adequately and lead to the emergence of what many researchers refer to as Data...

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John Martech added article Other
2024-10-03 07:19:41 -

Data Strategy: Leveraging Data as a Competitive Advantage
In today’s fast-paced business landscape, data is not just an asset; it’s a cornerstone of strategic decision-making. For B2B companies, leveraging data effectively can create significant competitive advantages, enabling them to understand their customers better, streamline operations, and drive innovation. This article explores the importance of a robust data strategy and how...

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John Martech added article Other
2024-10-28 06:48:55 -

Digital Biomarkers & AI/ML: Pioneering the Future of Healthcare
The healthcare sector is undergoing rapid transformation, driven by a deeper understanding of patient needs and the adoption of cutting-edge technologies. At the forefront of this evolution are digital biomarkers and AI/ML, which serve as critical enablers of next-generation healthcare solutions. This paper examines the historical development, impact, and future trajectory of these technologies...

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John Martech added article Other
2024-10-07 06:59:55 -

Editor’s Pick: Top Cybersecurity Articles in 2024
In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...

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John Martech added article Other
2024-09-09 06:37:09 -

Five Tools That Boost Event-Driven API Management in 2024
In this fast-paced digital world, organizations are relying on event-driven architecture (EDA) that facilitates real-time responses, flexibility, and scalability in their business systems. To understand EDA is a software design practice that structures a system’s segments to respond to, produce, and process events. For instance, any event creates a significant change in state within a...

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John Martech added article Other
2024-11-11 06:26:41 -

Friend or Foe: The Role of AI in This Year's Holiday Season
As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday...

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