SWOT Analysis
Strength: - Rich feature set as influencer marketing platforms offer wide range of features for influencer engagement, campaign management and reporting.- Data analytics and segmentation capabilities help companies identify right influencers for campaigns.- Provides remote and collaborative working environment for influencer outreach and negotiations.Weakness: - Pricing models...
Maturation of Platform FeaturesOver time, influencer marketing platforms have matured greatly in terms of the features and functionalities offered. Today's leading platforms go way beyond basic influencer discovery and contact tools. Modern influencer marketing software provides a full suite of campaign management, performance tracking and payment processing features under a single platform....