Key TakeawaysKey players in the Europe creator economy are leveraging digital platforms and evolving business models to grow their audiences and build sustainable incomes. Influencers and content creators in fields like education, fitness, gaming and lifestyle are partnering with platforms that provide tools, services and monetization streams. The creator economy market in Europe is driven by...
Emergence of Subscription Services Seeing the immense potential in online video streaming, major media companies started creating their own platforms with premium video libraries. Hulu launched in 2008 as a free, ad-supported platform for streaming TV shows and movies. However, the service was limited to just the US market initially. Netflix also released its streaming service around the same...
Video Platform as a Service or Video Platform as a Service refers to a cloud-based solution that allows users to ingest, store, manage, stream and analyze video content without having to build and maintain their own video infrastructure. Video Platform as a Service provides a fully-managed backend service for video that abstracts away the complexity of hardware, software and workflows required...
The Rising Popularity of Streaming Video ServicesOver the past decade, online streaming of video content has gone from a niche concept to the dominant form of digital media consumption. As internet speeds have increased globally and mobile devices have become ubiquitous, consumers have embraced the flexibility and convenience of streaming their favorite shows, movies, sports, and more from any...
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