The OTT (Over-The-Top) content market refers to streaming media services offered directly to viewers via the internet. This includes digital content like movies, TV shows, news and podcasts on applications and websites. With extensive growth in smart devices and high-speed internet connectivity, consumers worldwide are inclining more towards on-demand streaming services for their entertainment...
OTT (over-the-top) content refers to delivery of audio, video, and other media over the internet without involvement of a multiple-system operator in the control or distribution of the content. Rapidly growing internet penetration and advancement in digital technologies have enabled content owners and media companies to directly distribute content to viewers. On-demand streaming services such...