Challenges of Manual PRM ProcessesTraditionally, many companies have relied on manual and disjointed processes to manage partner relationships through tools like emails, spreadsheets, and phone calls. However, this outdated approach often leads to several issues:Lack of Visibility and InsightIt becomes difficult for both partners and companies to get a holistic view of the overall partnership...
Market Dynamics:
The Partner Relationship Management Solution Market is estimated to witness high growth owing to extensive adoption by enterprises globally. The growing complexity of partner ecosystems due to the involvement of multiple tiers has necessitated the adoption of specialized solutions to maintain visibility and collaboration across all partner levels. Additionally, the desire to...
At the core of any channel program is the relationships built with partners. A vital first step in implementing a PRM solution is gaining clarity on current partnership dynamics. This includes auditioning partners on qualitative factors like cultural fit, shared values and long-term goals. It's also important to quantitatively assess aspects such as past performance, program compliances and ROI...
The solutions offer various capabilities such as partner portal management, lead management, deal registration, marketing campaign management and analytics dashboards. They help companies in leveraging their partner ecosystem effectively by improving collaboration, increasing productivity and boosting sales. The solutions automate manual processes and provide real-time visibility across the...
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