Google UK Featured Snippet SEO Blog post Case Study 2023 September Nina Payne White Label Freelancer #googledance #googlecore #googlealgorithm #featuredsnippet https://www.seolady.co.uk/google-dance-core-update/ September 7th, 2023 - Google’s Update has finally concluded after it's koolaid smash entry in August. I created a new blog post in August 2023 so I could update the article in real time twice a week. I was aiming for a featured snippet in SERPs for a low competition Featured Snippet at the top of Google page 1, so you can understand what on-page SEO methods you'll need to plan. Also, timescales; featured snippets can take months and years of chasing before you hit the sweet ranking spot and enjoy extra traffic. This core update, confirmed by Google to have completed rolling out on September 7th, took over two weeks to fully implement. Volatility was seen in waves, with initial fluctuations around August 25th, another surge near August 30th, and final volatility in the days before it ended. As with previous updates focused on Google’s core ranking systems, this latest August 2023 core update targeted all types of content and languages worldwide. It aims to reward high-quality, useful content while downgrading low-value pages. Sites generally see ranking increases or decreases of 20-80% or more. While Google continues to release algorithm changes, they changed from the old dancing way of flicking a switch; the gradual rollout method used in 2023 has the purpose of reducing large fluctuations and frustrations. This is to combat an overnight domain bombing in search, like in the twenties with the first introduction of E-A-T and HTTPS-favoured urls in their algorithm changes. The volatility of Google’s search results in the early days of the search engine, was caused by a number of factors – including the fact that Google’s algorithm was still under development and that the search engine was constantly being updated. The Google Dance was a major source of frustration for website owners and SEO professionals. It was difficult to predict how a website’s ranking would change, and it was often impossible to know why a website’s ranking had changed, in the mid-2000s it levelled out as Google’s algorithm became more sophisticated. However, the term “Google Dance” is still used today to refer to any sudden or unexplained changes in Google’s search results from older generation of online marketers. The phrase became more widely used in 2004, when Google’s algorithm was updated and the Google Dance became more pronounced. The Google Dance began to subside in the mid-2000s, but the phrase is still used today to refer to any sudden or unexplained changes in Google’s search results.