History and Development Menstrual cups have been around since the late 1930s but did not gain widespread popularity and availability until the past 15-20 years. The first commercially available period cup was created in 1937 by Leona Chalmers Wahl, a registered nurse. However, it was not until the 1980s and 1990s that other period cup designs emerged and the products began to be more widely...
SWOT Analysis
Strength: Wide availability of products in various types, sizes and price ranges catering to diverse consumer needs. Weakness: Presence of toxic chemicals like dioxins in some conventional pads and tampons raises health concerns.Opportunity: Growing demand for sustainable and eco-friendly alternatives provides scope for innovating green product ranges. Threats: Stiff competition...
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