Kings Market Research has published a detailed analysis of the “Sports Betting Market”. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. Sports Betting Market Size was valued at USD 99.87 billion in 2023 and is anticipated to rise from USD 108.73 billion in 2024 to USD 212.82 billion by 2031, at a CAGR of 10.07% over the forecast period.

List of Key Companies in Sports Betting Market

  • 888 Holdings plc (U.K.)
  • DraftKings
  • MGM Resorts
  • Entain
  • Flutter Entertainment plc
  • Kindred Group plc
  • Scientific Games.
  • Sportradar Group AG
  • Wynn Resorts Holdings.
  • BETSSON AB

Browse Full Report Details @ https://www.kingsresearch.com/sports-betting-market-811 

Market Overview

The sports betting industry has evolved significantly, moving from traditional betting shops to sophisticated online platforms. This shift is largely attributed to the integration of cutting-edge technologies like AI and blockchain, which have enhanced user experience, security, and transparency. The market's expansion is also supported by the legalization of sports betting in various regions, making it more accessible and socially acceptable.

Key Drivers

  1. Technological Innovations: The incorporation of AI and machine learning algorithms in sports betting platforms has revolutionized the industry. These technologies enable personalized betting experiences, predictive analytics, and real-time data analysis, thereby attracting a tech-savvy audience.

  2. Regulatory Changes: Several countries have recently legalized sports betting, providing a legal framework that encourages market growth. For instance, the United States has seen a significant increase in sports betting activities following the Supreme Court's decision to strike down the Professional and Amateur Sports Protection Act (PASPA) in 2018.

  3. Increasing Sports Engagement: The global rise in sports viewership and participation has directly influenced the betting market. Major sporting events like the FIFA World Cup, the Olympics, and the Super Bowl attract millions of viewers, many of whom are potential bettors.

  4. Mobile Betting: The proliferation of smartphones and high-speed internet has facilitated the growth of mobile betting. Bettors can place wagers conveniently through mobile apps, which offer live betting options, seamless payment systems, and user-friendly interfaces.

Market Segmentation

The sports betting market is segmented based on platform, type, and region.

  • By Platform: Online platforms dominate the market, accounting for the largest share due to their accessibility and advanced features. However, offline betting continues to have a significant presence, especially in regions with less internet penetration.

  • By Type: The market includes fixed-odds betting, exchange betting, in-play betting, and others. In-play betting, which allows bettors to place bets during live sports events, is gaining immense popularity due to its dynamic and interactive nature.

  • By Region: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa are key regions in the sports betting market. North America leads the market, driven by the US's regulatory changes and technological advancements. The Asia Pacific region is expected to witness the fastest growth, fueled by increasing internet penetration and rising disposable incomes

 

Future Prospects

The future of the sports betting market looks promising, with several trends expected to shape its trajectory:

  1. Esports Betting: The rising popularity of esports is creating new opportunities for the betting industry. Esports tournaments attract millions of viewers, many of whom are potential bettors.

  2. Blockchain Technology: Blockchain's decentralized nature offers enhanced security and transparency, making it an attractive option for sports betting platforms. It also facilitates faster and more secure transactions.

  3. Virtual Reality (VR) and Augmented Reality (AR): VR and AR technologies are set to revolutionize the sports betting experience by providing immersive and interactive environments for bettors.

  4. Responsible Gambling: With the industry's growth, there is an increased focus on responsible gambling practices. Companies are implementing measures to promote safe betting and prevent gambling addiction.