However, EA's FIFA Mobile Coins mobile company has struggled to rise in recent years. Mobile bookings, excluding accreditation revenue, dropped 10% in fiscal 2020, that accompanied a 13% decline the year before.The mobile segment has played well during the previous year with powerful effects from Star Wars: Galaxy of Heroes and FIFA Mobile, however as a group, EA's mobile games are underperforming a marketplace that's growing at elevated double prices.
Meanwhile, Glu Mobile is steadily growing into a leading mobile game producer, driven by strong results from the top three franchises -- Design Home, Tap Sports Baseball, along with Covet Fashion.
With the addition of Glu Mobile, EA will have a big and growing cellular business generating $1.32 billion in reservations. That includes more than 100 million monthly gamers on cellular, bringing EA's global reach across console, computers, and cellular platforms to 430 million gamers.
There are a number of synergies between these two game manufacturers. Glu Mobile's team, led by former Electronics veteran Nick Earl, has shown quite adept at creating, analyzing, and launch titles across several genres, such as sports, role-playing, and lifestyle titles.
EA's specialty is designing sports games under its EA Sports tag, but Glu Mobile has also shown cheap FUT Coins can always grow a mobile sports franchise.
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