While other search engines have their own advertising network like Bing Ads and there are also social media ads, Google Ads Services stands out for its many advantages. The first and most important factor is its popularity: Google accounts for 90% of all computer searches. As a result, you'll see that setting up a Google Adwords campaign has great visibility and sales potential! Paid SEA referencing through Google Ads has become crucial in a digital strategy for any sort of business, all targets, and all marketing objectives. To take full advantage of the power of this tool, a specialized SEA agency like Creation Infoways will be ideal to support you and manage your campaigns so that they are as optimized and profitable as possible, ultimately increasing revenue.
Increase Revenue with Google Ads: The Advantage of Its Features and Customization
Diversification of formats
Several types of campaigns are offered on Google Ads to help you find the one that best suits your web marketing needs. You can easily highlight sponsored links on the search network or directly display your products via Google Shopping. These advertisements help you increase traffic, purchases, and conversions. They are mostly shown on Google search results pages. Want to become famous? You can accomplish your objectives with the aid of Google display campaigns! Both YouTube and a number of other websites may display these images or video advertisements. Lastly, local ads can also be used to encourage Internet visitors to visit the store personally.
Managing Your Budget
With Google Ads, there are no nasty surprises on the budget, you always choose what you are willing to pay and how you want to be billed. Indeed, you must always define the maximum monthly budget that you want to invest. It is also possible to define how your budget will be spent. For example, you can spend it on a cost-per-click (CPC) basis, that is, each time your ad is clicked, but also on a cost-per-impression basis as soon as your ad is seen by 1000 people or in relation to the number of conversions that your ad achieves. Other auction systems exist, but none is more interesting than the other.
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