Product Placement (PPL) in movies has established itself as a marketing strategy that goes beyond mere product exposure, combining storytelling with brand image.
1. History of PPL- Early Days : From the early days of cinema, product exposure existed, but it was primarily at a level of appearing naturally as background or props.- Commercial Film Era : After the 1980s, as commercial films...
English
Français
Español
Português
Deutsch
Türkçe
Dutch
Italiano
Russian
Romaian