PPL in Movies: A Story from the Past to the Present

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2024-11-28 09:33:03 -

Product Placement (PPL) in movies has established itself as a marketing strategy that goes beyond mere product exposure, combining storytelling with brand image. 1. History of PPL- Early Days : From the early days of cinema, product exposure existed, but it was primarily at a level of appearing naturally as background or props.- Commercial Film Era : After the 1980s, as commercial films...

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