After a user makes a search query, the page is returned by the search engine. Paid search and pay-per-click (PPC) ads are often included in search engine results pages (SERPs) in addition to organic search results.There are many digital marketing companies in India that work to improve website's SERP.  Since users are more likely to click on results at the top of the page, ranking position on a SERP can be extremely competitive through search engine optimization (SEO). Since the advent of schema markup, SERPs have become much more complicated in predicting user needs. On the first page of Google search results, websites receive over 90% of all visitor traffic. Don't worry if your website isn't there yet. There are tactics you can use to boost your rankings, but you first need to understand the nature of search engine result pages and how they rank the results.

What is a search engine results page (SERP)?

After entering a query into Google, Yahoo or any other search engine, you will see a page known as a search engine results page or SERP. SERP layout varies by search engine, but since Google dominates the market with over 80% of the search engine market share, let's focus on its features and algorithms.

What categories do search queries belong to?

Depending on the type of search query entered, the SERP Features that appear after a search will vary. Navigational, informational, and transactional searches all fall into one of these three categories.

Navigation Queries

When someone searches for a particular website without typing in the full URL, it is called a browsing query. It can be difficult to get to the first page of these results unless the searcher is specifically looking for you. Consider buying ads for keywords you want to rank for, like your business name, to get the most search navigation for your website.

Information Queries

A person sends an information request when, for example, they want to learn basic information about a specific topic or activity. The researcher isn't usually looking to buy anything, but the right sales pitch can lead them to a particular brand. That's why it's crucial to produce relevant content that matches the wants, needs, and interests of your target audience.

An effective way to divert visitors from information requests is to include multimedia content on your website. Here are some common examples to think about an instructional video that references your offer. A shareable infographic that offers your audience actionable advice in an educational blog post a manual or whitepaper that can be downloaded.

Transaction Queries

When people are thinking about buying something, like a specific product or item from a broad category, people ask transactional questions. Because transactional queries have the highest earning potential, keywords often receive high bids for pay-per-click positions. This means that in addition to organic search results, users will also see paid results that are relevant to their transactional searches. Due to their effectiveness, paid advertising is popular with businesses; According to research by Digital Marketing company in India, nearly 65% ​​of clicks on transactional SERPs are for paid ads.

All provides details about search engine results pages (SERPs), which vary by search engine and depend on the type of query entered by the user. It describes the different SERP variations and how they work. Many companies like digital marketing companies in India work on it.  A SERP can contain a variety of ads. Google Ads, which can cost more than other types of results, appear at the top or bottom of the page. A separate box called "Featured Snippets" sits on the SERPs and displays content from websites that contain relevant search terms. In-depth articles are longer content written by trusted sources. A business must post star-rated reviews on their website to be included in the reviews section. Eight shopping results are allowed per keyword, and they must have great images, strong sales, and reasonable prices.

Businesses can structure their websites with clear titles to improve their results, although Google Merchant Center picks the keywords for them. If relevant to the user's query, tweets and videos may appear in search results alongside advertisements.