Body Positivity is a word that is embarking worldwide on its way to encourage the love for your own body with all its beauty and flaws. At Sonari, we believe in the beauty that comes in all shapes and sizes. Every woman should feel confident and included. Embracing your body wholeheartedly and without any ounce of guilt is the worldwide body positivity movement. 

What Recent Study Has Shown?

In India, recent studies have shown that around 30% of adolescents, teens, and young women face body image concerns and self acceptance. These issues are then linked to serious disorders and mental health. A study highlighted that 26.6% of adolescent girls were dissatisfied with their body image, with higher dissatisfaction rates in urban (30.2%) and slum areas (40.0%) compared to rural areas (22.5%). 

Self love and body positivity do go hand in hand. 

In India, cultural factors cause different perceptions of an ideal body. And this greatly influences the mindset of Indian women. Being confident about your own body is an overwhelming task for every woman. Traditional beauty standards in India often emphasize certain physical attributes, leading to body dissatisfaction among those who do not conform. The media's portrayal of idealized body types further deepens this issue. Encouraging self love is the only way to promote body image. Sonari, as a company that is 50+ years old, has always valued women's inclusivity and encouragement.

Sonari: You're Beautiful

Our mission and vision are only one: that every woman should feel confident and beautiful no matter what they look like, what they wear, and what beauty standards of society they think they come in.

Body Positivity in Fashion

The body positivity movement is now becoming nationwide, and Indian fashion is dynamically changing the fashion industry through inclusivity. And now, in the lingerie market, from plus size eco friendly lingerie styles are including shapes and sizes that are comfortable for women in India.

What is Sonari Doing in Body Positivity Movement?

Sonari's philosophy has always revolved around creating products that prioritize comfort while also catering to the diverse styles and preferences of women. Over time we have earned a reputation as one of the most trusted lingerie brands in the country. Our mission is to empower women to feel confident comfortable, safe, and sexy simultaneously—this guiding principle is at the heart of the brand.

When it comes to the body positivity movement, our brand has taken an inclusive approach and offers a wide range of sizes to accommodate different body types, ensuring that every woman can find lingerie that fits her perfectly. Even in our marketing campaigns, we are focused on inclusivity. By championing body positivity, our mission is to encourage women to appreciate their uniqueness and celebrate their bodies.

FAQs

Que. 01: How does Sonari promote body positivity and self love through Lingerie fashion?

Answer: At Sonari, we believe that You're beautiful and deserve to feel confident and comfortable. Our lingerie is designed to celebrate all shapes and sizes that offer supportive, well-fitted, and stylish pieces that enhance your natural beauty by encouraging body positivity and self love. With inclusive sizing, soft fabrics, and uniquely crafted designs, we aim to make every woman feel empowered and comfortable. 

Que. 02: How do I choose the right lingerie that makes me feel confident?

The key to confidence is when you feel comfortable and fit.
Here's how you can choose lingerie:
1) Know your size – A well-fitted bra enhances support and comfort.
2) Pick styles that align with your comfort level – Whether it's full coverage, lightly padded, or lacey designs, choose what makes you feel best.
3) Prioritize comfort – Soft fabrics like cotton, polycotton, and seamless finishes make all the difference in everyday confidence.
4) Experiment fearlessly – Whether you love bold lace, neutral tones, or classic T-shirt bras, lingerie should be fun, not intimidating!

Que. 03: How does Sonari cater to different body types?

We understand that every woman's body is unique, which is why our collections feature:

1) A variety of styles – From full-coverage, non-wired, seamless bras to lacy, lightly padded, and maternity-friendly designs.
2) Inclusive sizing – We offer sizes that cater to different body types, ensuring comfort and the perfect fit.
3) Supportive designs – Wide straps, seamless cups, and breathable fabrics to provide ease and confidence for all-day wear.