Off-page SEO refers to the activities that you do outside of your website to improve its search engine rankings. This includes things like building backlinks to your website, social media marketing, and online reputation management. The goal of off-page SEO is to increase the authority and credibility of your website in the eyes of search engines like Google, which can lead to higher rankings in search results and more traffic to your site. Some popular off-page SEO techniques include guest blogging, creating infographics, and participating in online forums and communities.

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