Google Ads Price Adjustments: Proven Strategies to Stay Competitive in India
Introduction
If you're an advertiser in India, you're probably feeling the pinch of rising Google Ads costs. Over the past year, the average cost-per-click (CPC) for Google Ads in India has gone up by 17% - from ₹28 in April 2023 to ₹32.75 as of this month. And the trend shows no signs of slowing down.
This price increase is part of a global phenomenon. Across the world, the average CPC for...
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