Companies must however be aware of 2k22 mt the potential risks of entering into a new industry such as sports. This was once alluded to by Andre Iguodala, a former Golden State Warrior who is now a noted tech entrepreneur and former Golden State Warrior. It was worth the risk for the NBA. Donohue states, "It's in 2K's DNA to be creative." He also states that NBA owners "realize the...
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